How The Internet Marketing Retirement System Works Okay, now let's talk about how the Internet Marketing Retirement System will allow you to easily create a long-term, stable, reliable business selling your own information products withtout worrying about competition, complicated sales funnels, long pre-sell relationship building and all that stuff. It works this way because you sell your products to narrow, highly-targeted audiences called “sub-niches.” A "sub-niche" is simply a smaller, more narrow niche within a larger market. To find sub-niches, you simply dig deeper down into one of those larger, profitable markets. It's important that the market you dig down into is profitable. That way it will be more likely you'll make money. This is one of the ways billionaire investor Warren Buffet picks his investments - by making sure whatever he's going to put his money in is already profitable. He doesn't take risks. So with sub-niches you don't want to take risks either. I'll show you in just a moment how to make sure any sub-niche you enter is profitable so you don't waste your time. I'll also reveal two "secret" no-fail techniques for uncovering hundreds of weird, untapped sub-niches. But first, let me give you a few examples of markets and sub-niches within those markets... For example... Instead of trying to target a big market like “weight loss” you’d target a narrow niche within that market like “single moms who want to lose weight.” Instead of targeting a big market like “dog training” you’d target a narrow niche like “how to house train a Golden Retriever.” Instead of targeting a big market like “dating and relationships” you’d target a sub-niche like “how men can successfully meet women online.” The important thing is to dig deep down into a bigger, profitable market to find a narrow, specific sub-niche. The reason for this is simple: When you narrow down into a sub-niche you make it MUCH easier to sell to your customers because you are offering products SPECIFICALLY AIMED AT THEM! …PLUS you eliminate a LOT of the competition! The ultimate Goal of this process is to create as many sub-niche products as you can stand. Then, you set them up with a virtual hands-free traffic source like I'll show you later, and they'll all be running in the background, on near auto-pilot making you daily sales. And the great thing about this system is that none of these products are tied to each other or to one entity like Google or Facebook. So, you wont' be reliant on unstable methods like SEO to keep you in business. Now, let's look at an example, say you choose to sell one or more products in the Raw Food Diet sub-niche. You could sell sub-niche products about Raw Food Diet BreakFast Recipes, Lunch Recipes, Dinner Recipes, Snacks, Eating Out In Restaurants When On The Raw Food Diet, What To Do, What Not To Do, Products For Beginners, etc. The reason you'd want to sell more than one product in a single sub-niche is because once you've learned about the sub-niche, it will make it easier and faster for you to create the content. Plus you can cross-sell these products to your customers. Someone who purchases Raw Food Diet Breakfast Recipes would probably be very itnerested in Lunch and Dinner Recipes. I'll get more into how to do this in a later video. For now, let me list for you some of the most profitable markets online that you can dig deep down into to discover more profitable sub-niches... (I'll show you how to validate a product and make SURE you can sell in a particular sub-niche in a later module): Relationships Health and Fitness Beauty Parenting Making Money (Online and Offline) Pets Hobbies Finance (Investing, Penny Stocks, Etc.) Okay? So keep this in mind when choosing a sub-niche and remember that you don't want to take risks. You want to choose a sub-niche in a profitable market. We'll get more into this in the next video. I'll see you there.