Video 14 - Using Bing To Drive Traffic To Your Sub-Niche Sales Pages In this module I’m going to show you how to use Bing Advertising to drive traffic to your sub-niche product site. Even though Google controls 60% of all searches online, Bing still commands 25-30%. This is a LOT of searches. So you can get a solid amount of traffic to your site using Bing. Plus, not a lot of marketers use it, so you can get your clicks relatively cheap (especially sub-niche keywords!). So let’s get started… How To Use Bing Ads To Get Traffic First, you'll need to sign up for Bing Ads here. https://secure.bingads.microsoft.com/signup?mkt=en-us&adv_market=en-us&s_int=en_us_acsignup Only takes a few minutes. It's free and easy to set up. 2. Once you have your account set up, you need to get a list of keywords that you’re going to use for your ad campaign. To get this list let's go back to ubersuggest. Once on the ubbersuggest website, you'll need to type in your main keyword. For example, say your product is "keto breakfast recipes" You'd simply type your main keyphrase, which is "keto breakfast recipes" into the search box and click search. Now, I'd choose the first 10 or so of these keywords by clicking the box next to each keyphrase. Then clck "Copy To Clipboard" Then open a text document and paste those keywords onto it. Next go to Mike’s Adwords Wrapper http://www.mikes-marketing-tools.com/adwords-wrapper.html. Once you’re on the site, copy and paste your entire list of keywords into the Adwords Wrapper and then click “Wrap Adwords” : Then highlight and copy the results from the “Broad, Phrase & [Exact] Match” list. Now paste that list into a .txt document. 4. Go back to your Bing Ads account and log in. Then click the “Campaigns” link in the navigation at the top of the page. Then click “Create Campaign” Next click "Visits to my websites" Then set your “Campaign name,” “Campaign budget,” “Locations,” and “Advanced location options” We'll call the campaign Keto Breakfast For your budget I recommend you don’t go over $10 a day. You can even do $5 a day if your budget is limited. Then click "Save & go to the next step" Next you'll want to enter your website url. And create your first ad group name. We'll just title it Just call the adgroup Keto Breakfast 1 Now, here is where you will enter your keywords. Just copy them from the text document and paste them into the keyword box. Now click "Save and go to the next step" Now we are going to create our first ad. Click where it says "create ad" Now we want to enter our information. In the "Final URL" box you're going to want to enter your sales page url. Then, for the title we'll write "Keto Breakfast Recipes" For the Title Part 2 we'll write "Fast & Easy To Make" Then, under Ad Text 1 we will write Easy & Super-Fast Keto Breakfast Recipes. 100% Guaranteed Delicious! Now, over to the right here, you can see what your add is going to look like. Looks good so far. Now you may need to wait for your ad to get approved. This can take anywhere from 48-72 hours. Also, To make things easier for you, I’ve included several Ad Templates below the video that you can use to quickly create ads for your products. So let's just click the "Save" button here on the bottom. You don't need to worry about site extensions or any of this, so let's scroll all the way down to the bottom and click the "Save and go to the next step" You've got the budget set. Now for the "Bid Strategy" you're going to choose "Manual: use the bid I set" And now you're going to watnt to set the bid at around .25. You can set it lower or higher but for now, we just want to set it a bit lower so that we don't blow our budget too quickly. One of the great things about choosing sub-niches is that you eliminate much of the competition you would face if you went for a broader niche or market. This means you won’t have to pay as much for clicks on your paid ads. You may find that you can get plenty of traffic with just .10 clicks. Then, click “Save.” Now, your campaign is created. Just glick "Got It" and you're ready to go! That’s it! What you'll want to do next is keep an eye on this campaign's performance. Is your add getting clicks? Are your keywords getting Impressions? Of course, you'll have to wait for your ad to be approved. Once it is, watch and make sure you're getting impressions. Impressions are how many times your ad has been viewed by a visitor. If you're not getting any impressions at all you may need to increase the amount you bid for each keyword. To do this just go to your keywords by clicking on the name of the campaign and then "Keywords" select all of your keywords by clicking the button here at the top, then click "edit" and "change current bids" and then set the bid amount to a higher number. Now, it may take a few hours but you should start seeing impressions. If you're getting impressions but not getting clicks you may need to change your ad so that it's more relevant. Use one of the templates I provide or simply write your own. And That’s it! That's all you have to do to use Microsoft Bing Ads to drive traffic to your sub-niche sites. And that's also the end of this video. If you have any questions, please don't hesitate to ask. Just shoot me an email through my contact form. To get there simply click the support link on this page. Okay? Alright. I'll see you in the next video.