Video 12 Taking Payments

Now, after you have your site set up, you need to a way to receive payments. 

There are a million and one ways to do it. You can go through Clickbank, JVZoo, WarriorPlus, Zaxaa, and more. 

However, there are other, second tier companies, that I believe are even better for selling sub-niche products. 

My favorite of these is a company called Send Owl. 

I've been using Send Owl now for a few years and I really like it. Plus they've recently upgraded their shopping cart so it looks great. 

And using Send Owl is a breeze.

Let's quickly go over how to set up a product.

Before we get started with Send Owl, you will need to have a Paypal account. Send Owl processes the payment and delivers the product, but the actual payment will be deposited in your PayPal account. So if you don't have a paypal account, go ahead and sign up for one. 

Once you've signed up, Go to Send Owl and set up an account. It does cost $15 a month, but, all you have to do is make a sale or two per month of your sub-niche products, and you'll cover the cost. I've looked at other options, and with all the features Send Owl offers, you really can't do better.

Okay, so, once you've signed up for Send Owl, you want to sign in to your account, and then go to the "Products" page. Here on the left nav bar you can click on Dashboard where you can see your current stats, then you have your products page, which lists all of your products and where you'll want to go to add products. You can see your orders, Marketing where you can add Discounts to your products, analytics where you can study your sales stats, reports, and your settings. 

To add a new product you simply click "Add Product".

then choose which type of product it is you're adding. 

If it's a digital product, which it will be for our purposes, you'll want to click "Product".

Choose "Digital File"

And then add the Name. For this example I'll type in Toddler Sleep Blueprint.  

Then for the Attach File, this is how you will be delivering your products. 

Click the little down arrow and choose Enter URL. Send Owl can deliver the digital product to your customer, but since we have our own Thank You/Product Download Page, you're going to want to use that. 

So get the URL for your "Thank You" page, which, if you remember, is this page here. Copy the link then click "Enter URL" and paste the url into the field. 

Then enter the price. For this product I'll enter the price of$27. 

Now Click Create Product. 

Now, the link you see at the top of the page is the "order" link. This is the link that, when the customer clicks on it, will take them to the order page. 

Send owl also has the buy button image along with your order link. So you can copy and paste this onto your sales page. 

Once you've got your link set up, click "Edit product" down in the left hand side of the page. 

Now click the "Sales Details Page" under the Sales page heading. 

Here is where you can add your product image so that it shows up on the order page. 

You can also add summary points and a description.  

Here's what this looks like on the actual order page. You can see the product image here next to the price, and then down here under the "What you get" heading you can see the summary points that you added. 

For the summary points you want to mention important details. For the first summary point I summarize the most important benefit that the customer will get using my product. Then the next 3 are usually the same for each product. I list that it's 100% guaranteed, that there's a money back gurantee, and that it's a proven system that has worked for many others. 

That's it. You can add more or less if you want, but these are the points I usually go with. 

Okay, back on the Edit Product page, when you're finished, you want to click "Save" and then click "Product page" in the lower left corner. 

Then scroll down to the "Advanced options" and click the link that says "Click to view advanced options"

Here you have additional options such as "price is guide" which will allow your customer to determine how much they want to pay, you can put a sales limit on the amount you want to sell. You can change currency. The default is US dollars. You can edit download attempts and download validity. Here where it says Redirect URL, you want to add the URL of your download page. That way, after the customer pays, they will be directed to the download page where they can access your product. 

Once you've added the url, just click the "Save" button and you're finished!

Now, in order to process the payments, you're going to want to add your paypal account.

All you have to do is click "Settings" in the main navigation. Then click "Payment Gateways" under "Gateways, Taxes & Fraud".

I have Stripe for my payments, which works just as well as Paypal.  

But, if you have PayPal, just click the "Paypal" button and then add your paypal information.

And you're done. Now, when someone makes a payment, it will be deposited into your paypal account. 

That's a fairly easy process to get everything set up to take orders. 

Once you do it once or twice it literally only takes a few minutes to set up a product.

Okay, that's it for this video. In the next video we will be going over my favorite free traffic method. I'll see you there.