Video 12: The Pages You Need For Your Sub-Niche Product Sales Website In this video we will talk about the pages each of your sub-niche sites will need. With sub-niche sites, you don’t need to create complex websites. All you need to create is a sales page, a “thank you” page, a “contact me” page, a “disclaimer” page, a "references" page, and a “terms and conditions” page. Now, I HIGHLY recommend you use WordPress. It’s free and easy to install. Once you have WordPress installed on your domain I recommend you use a page-building software to create your pages. I have always used OptimizePress to create my sales pages. Now, I know that OptimizePress is not the only player in the game. You can also use LeadPages or Clickfunnels. They vary in price and offer different benefits. I use OptimizePress simply because it’s what I’ve always used. If you have a very limited budget, there’s a great plugin called PaperTemplate. This is a very simple and easy to use plugin that allows you to create great looking sales letter pages on your WordPress site. At the time of this writing, you can get a PaperTemplate license for only $7 per site. There's a link to the official PaperTemplate site below the video. Another option is to visit template sites like ThemeForest.net where you can find tons of templates and themes for WordPress that include sales pages. Okay, now let's take a look at some actual examples of the sub-niche pages you'll need for your sites.. Here, you can see, is the sales page. I used OptimizePress to construct it. You can use one of the aformentioned plugins or softwares to create something similar. I didn't use the template when I created this page, however, I could have easily used it. In fact, thinking back now, I wish I would have. It would have made it so much easier to create. And the payment button down here, I use Sendowl.com to process payments for this product. I'll get more into that in the next video. Next is the "Thank You" page. The "Thank You" page is where you provide a download link to the product your new customer just purchased. Your “thank you” page can consist of just a few lines of text and a link to download the product they just purchased. You can see I've written a headline that says "Thank you for your purchase! You've made an excellent decision!" Now, that may seem a bit silly to tell them that purcahsing my product was an "excellent decision" but what I'm doing is I'm trying to counter-act any buyer's remorse that the customer may have at this point. You want to do everything you can to make sure they don't regret buying your product. This will help minimize refunds. That's also the reason for the first line of text under the headline. It says, "Your'e now on your way to helping your toddler sleep through the night, every night, like clockwork!" I took the biggest benefit this customer is looking for, which is getting their toddler to sleep through the night, and used that in the first sentence. If your sub-niche was, say, how to lose weight and get healthy with a raw food diet, your first sentence here could say something like, "You're now on your way losing weight and feeling great with raw foods!" Then, after that I go into instructions for downloading. I also included an image of the product and a link to the download. Just a quick note, for the product image, I just use Fiverr.com. You can get a basic ebook image created by a skilled graphics designer on fiverr for 5 or 10 bucks. Next is the "Contact" page. For the contact page, I create a very simple page with a contact form. To create the contact form I use a simple plugin called Contact Form by WPForms – Drag & Drop Form Builder for WordPress. It's easy to use and easy to install. You'll need an email address to use with it. The plugin automatically uses your admin email, which is great if it's your business email. However, if you used your personal email you may want to change it. If you don't have a business email, either create a free one with Gmail or you can create an email address through your sub-niche domain. I've included a short, 2-page PDF below this module that gives you step-by-step instructions for quickly and easily setting up your contact email that you can use with your contact page. It really is a very simple process and shouldn't take you more than a few minutes to complete. Once you've got your "Contact" page set up, then you want to move on to setting up your "Legal" pages. There are several ways to go about this. I use a plugin called Legal Suite Pro. Unfortunately, they don't sell this plugin anymore. However, there are several plugins that are similar. The best I've found is this plugin, it's called WP Legal Pages. https://wplegalpages.com/ It's a bit pricy at $67. It's worth it in my opinion because it's easy to use, provides GDPR compliance, forced concent, easy shortcodes, and they also provide great support. There's also: Legal Pages https://wordpress.org/plugins/legal-pages/ Haven't used this one, so I'm not sure how well it works. Same goes for this one: https://wordpress.org/plugins/legal-page-generator/ And I found this one as well: https://instalegalpages.com/ I'm not sure how legit this plugin is. I've had no personal experience with it and don't know anyone who's used it. So I can't vouch for it. Again, I recommend you take a look at the WP Legal Pages plugin because you can set up all your legal pages in a single click and then you don't have to worry about it anymore. Okay, let's quickly talk about plugins. The plugins I use are "Legal Suite Pro", "Loginizer", the OptimizePress PlusPack which is free when you purchase OptimizePress, Really Simple SSL, "TinyMCE Advanced", the free version of "Wordfence Security," and WPForms Lite. Loginizer is a plugin that helps fight against bruceforce attack by blocking login for an IP after it reaches maximum retries allowed. In other words, it only allows someone to try and login to your site a designated amount of times before it locks them out for a certain period of time. You can decide how many tries and how long people are locked out in the settings page for the plugin. This plugin is free and you can find it by searching plugins. To do this just go to the top of the page and click the "Add New" button. Then do a search for Loginzier. You can also do the same for Really Simple SSL TinyMCE Advnanced" and "Wordfence Security." Really Simple SSL is a free plugin that sets up the free SSL I get from my Hostgator webhost on all my sites links. You should have SSL set up on all of your sites. Since I'm with Hostgator, I simply ask them to set up SSL on my domains and they provide the service for free. Then the Really Simple SSL plugin makes sure that SSL is applied to all the links on my site. If you use Hostgator just contact them using their Live chat feature and tell them you want SSL on your domain. If you use another host you can contact them and see if they offer SSL for free. If not, consider switching to Hostgator. "TinyMCE Advanced" is the next plugin. It will let you add, remove and arrange the buttons that are shown on the Visual Editor toolbar. You can configure up to four rows of buttons including Font Sizes, Font Family, text and background colors, tables, etc. If you click "Settings" under the plugin you can then edit the buttons you want on your editor. You can add and take away any of the buttons you find here. This plugin is most helpful because it allows you to easily add "background color" and "underline" which Wordpress has taken off of the default editor. Okay, once you get this set up you can install the Wordfence Security plugin. This is a very complex plugin that will basically provide some pretty decent security for your website. And it's free. There is a Premium Upgrade you can choose which gives you more features. You just install this plugin and follow the instructions for activating it. And that pretty much does it for the plugins I use. I'm not a marketer that likes to use an overabundance of plugins. I don't think they are necessary. You can really bog down your site by loading it full of plugins. Plus too many can open up your site to hackers. It's best to keep it to a minimum here. Now, the last page is the references page. And this is simply a page that lists all of the sites you used in your research for your sales page. This is especially important if you've created a product in a health-related niche. You want to make sure that if you make any specific claims on your website that you back it up with some proof. For instance, on my ToddlerSleepBlueprint.com sales page I say, that "A Toddler's Growth And Development Can Be Damaged If They Don't Get Enough Sleep." I think go on and list some other negative side-effects that may occur. Now, I didn't just pull these "facts" out of thin air. I didn't just make them up. I found them when I was researching for my sales page. If I found an interesting fact I would just copy and paste the website url onto a text document. Then when I was finished writing the sales apge, any of the information I included from my research, I would make sure to include on the references page. Now, with all of this said, I'm not a lawyer. I can't give you legal advice. All I can say is that this is what I do and I recommend you do it too. From what I understand, it's important to include for websites dealing with health and money. And you only want to include references to specific claims you make in your sales page. Okay, that's it for this module. Now that might seem to you to be a lot of information and a lot to do for each site you create, but once you get this process down, you'll be able to fly through it. At this point, with the exception of the sales page, it only takes me about a half-hour to get the pages and the plugins set up. Once you've done it a time or two you'll be able to fly through it quickly as well.